Mission & History

Mission

We are leaders in the art of blowouts. We are a lifestyle hair brand that embraces confidence, glam and class. As the creators of the blow dry bar, we believe in sharing our philosophy to empower all women to live the best version of themselves. .

History

In 2005, former L’oreal VP of Marketing Stuart Sklar opened the world’s very first blow dry bar , “Blow” in Manhattan’s meatpacking district offering signature blow out services. Recognized as the blow out experts,  the company soon created and launched Blowpro in 2008, a line of hair care products designed with unique formulas to give better blow dry results that were easier, faster and longer lasting than any other product in the market.

As the award winning line grew it attracted the attention of Basim Shami, owner of Beauty Elite Group Inc & former CEO of Farouk Systems. In 2014, he acquired both “Blow” & Blowpro and further developed the brand adding the best styling tools for a complete blow out experience.